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When most people think about branding, they think about logos. Maybe it's a colour palette, a font choice or a clever tagline. While these elements certainly play a role, they only tell part of the story. A logo is not a brand. A font is not a brand. And a colour palette alone won't make people care about what you're building. That was one of the key messages from FishTank's Visual Branding & Brand Identity masterclass, led by Graphic and Motion Designer Wale from Studio Moro

One of the biggest marketing mistakes founders make is assuming they already know who their customer is. It's easy to say things like: "My audience is Gen Z." "My audience is women aged 25–35." "My audience is small business owners." But these descriptions rarely tell us anything useful. Good marketing starts with understanding people, not demographics. That was one of the key themes explored during FishTank's Marketing & Branding masterclass, where founders were challenged t

Coming up with an idea is one thing. Turning that idea into a sustainable business is something else entirely. Many founders can clearly explain what they're building, but when asked how the business will make money, attract customers or scale over time, the answers become a little less certain. That's completely normal. During FishTank's Business Model Canvas masterclass, founders explored one of the most widely used business planning tools in the startup world: the Business

Many founders start with an idea. A product they want to launch. A service they want to offer. A solution they believe people need. But before you start building, designing, marketing or selling, there's a more important question to ask: Do you fully understand the problem you're trying to solve? That was the focus of the first FishTank Incubator masterclass, where founders explored Design Thinking and learned how to redefine their market before rushing into execution. For ma

We gathered in London to witness some of the Entrepreneurs and Innovators of FishTank pitched their ideas, connect with others, and celebrate the spirit of innovation. For those who couldn’t make it, here are the highlights and key moments that made this event truly special.