When most people think about branding, they think about logos. Maybe it's a colour palette, a font choice or a clever tagline. While these elements certainly play a role, they only tell part of the story. A logo is not a brand. A font is not a brand. And a colour palette alone won't make people care about what you're building. That was one of the key messages from FishTank's Visual Branding & Brand Identity masterclass, led by Graphic and Motion Designer Wale from Studio Moross. The session...

One of the biggest marketing mistakes founders make is assuming they already know who their customer is. It's easy to say things like: "My audience is Gen Z." "My audience is women aged 25–35." "My audience is small business owners." But these descriptions rarely tell us anything useful. Good marketing starts with understanding people, not demographics. That was one of the key themes explored during FishTank's Marketing & Branding masterclass, where founders were challenged to think more...

Coming up with an idea is one thing. Turning that idea into a sustainable business is something else entirely. Many founders can clearly explain what they're building, but when asked how the business will make money, attract customers or scale over time, the answers become a little less certain. That's completely normal. During FishTank's Business Model Canvas masterclass, founders explored one of the most widely used business planning tools in the startup world: the Business Model Canvas....